108 Woods
108 Woods is a luxury villa development in Mulshi, designed for second-home buyers and discerning investors seeking a slower escape from the city. Managed by a renowned hospitality brand, the project combines private ownership with curated living. The brand draws from Mulshi’s landscape and stillness, shaping a world rooted in retreat, aspiration, and long-term value through an immersive identity and communication system.
The positioning moved beyond the idea of a weekend retreat to reframe Mulshi as a new way of living. Through the campaign concept Mulshi Hours, time itself was reimagined. Instead of twenty-four rushed hours, life unfolded through slower, fuller moments of birdsong, stillness, sundown, and stardust. The brand narrative shifted the aspiration from escape to return, positioning the project as a lifestyle rooted in rhythm, presence, and meaningful luxury.
Client
Siddhi Buildcon
DISCIPLINE
Positioning, Strategy, Identity, Storytelling & Photography
Year
2025
Role
Creative Direction
