The Klaid logo illustrates the journey of making polymer clay jewellery through the three states of clay. The rectangle represents a block of clay, the starting point of the creative process. The circle symbolizes the clay being rolled into a slab, where the creation of design, patterns, and magic takes place. Finally, the quarter semi-circle reflects the organic shapes that emerge in the final jewelry pieces. Together, these elements highlight the transformation from raw material to unique, handcrafted art.