Sensaya: Beauty for everyone

We started from one strong belief: that in today's world, new and memorable experiences constitute our true personal luxury. We are convinced that these unique moments are what enrich our lives and leave a lasting impact. So here's to the memories in the making, to those extraordinary experiences that become the stories we cherish and share.
This macro shift informed the core brief for the logo redesign: the brand needed an identity that felt strategically aligned with fintech services and digital utility, while retaining roots in friendly connectivity.

Client

Senseya

DELIVERABLES

Photography Branding

Year

2021

Role

Creative Direction

The original mark functioned as a friendly, face-like badge, minimal and approachable, designed for a time when Botim was mainly about calling and chatting. The new icon shifts toward cleaner, system-driven geometry, using simplified forms to imply interaction and continuity, creating space for Botim to evolve from a messaging app into a full digital platform.

The original mark functioned as a friendly, face-like badge, minimal and approachable, designed for a time when Botim was mainly about calling and chatting. The new icon shifts toward cleaner, system-driven geometry, using simplified forms to imply interaction and continuity, creating space for Botim to evolve from a messaging app into a full digital platform.